<?php
/**
 * WordPress API for creating bbcode-like tags or what WordPress calls
 * "shortcodes". The tag and attribute parsing or regular expression code is
 * based on the Textpattern tag parser.
 *
 * A few examples are below:
 *
 * [shortcode /]
 * [shortcode foo="bar" baz="bing" /]
 * [shortcode foo="bar"]content[/shortcode]
 *
 * Shortcode tags support attributes and enclosed content, but does not entirely
 * support inline shortcodes in other shortcodes. You will have to call the
 * shortcode parser in your function to account for that.
 *
 * {@internal
 * Please be aware that the above note was made during the beta of WordPress 2.6
 * and in the future may not be accurate. Please update the note when it is no
 * longer the case.}}
 *
 * To apply shortcode tags to content:
 *
 *     $out = do_shortcode( $content );
 *
 * @link https://developer.wordpress.org/plugins/shortcodes/
 *
 * @package WordPress
 * @subpackage Shortcodes
 * @since 2.5.0
 */

/**
 * Container for storing shortcode tags and their hook to call for the shortcode.
 *
 * @since 2.5.0
 *
 * @name $shortcode_tags
 * @var array
 * @global array $shortcode_tags
 */
$shortcode_tags = array();

/**
 * Adds a new shortcode.
 *
 * Care should be taken through prefixing or other means to ensure that the
 * shortcode tag being added is unique and will not conflict with other,
 * already-added shortcode tags. In the event of a duplicated tag, the tag
 * loaded last will take precedence.
 *
 * @since 2.5.0
 *
 * @global array $shortcode_tags
 *
 * @param string   $tag      Shortcode tag to be searched in post content.
 * @param callable $callback The callback function to run when the shortcode is found.
 *                           Every shortcode callback is passed three parameters by default,
 *                           including an array of attributes (`$atts`), the shortcode content
 *                           or null if not set (`$content`), and finally the shortcode tag
 *                           itself (`$shortcode_tag`), in that order.
 */
function add_shortcode( $tag, $callback ) {
	global $shortcode_tags;

	if ( '' === trim( $tag ) ) {
		_doing_it_wrong(
			__FUNCTION__,
			__( 'Invalid shortcode name: Empty name given.' ),
			'4.4.0'
		);
		return;
	}

	if ( 0 !== preg_match( '@[<>&/\[\]\x00-\x20=]@', $tag ) ) {
		_doing_it_wrong(
			__FUNCTION__,
			sprintf(
				/* translators: 1: Shortcode name, 2: Space-separated list of reserved characters. */
				__( 'Invalid shortcode name: %1$s. Do not use spaces or reserved characters: %2$s' ),
				$tag,
				'& / < > [ ] ='
			),
			'4.4.0'
		);
		return;
	}

	$shortcode_tags[ $tag ] = $callback;
}

/**
 * Removes hook for shortcode.
 *
 * @since 2.5.0
 *
 * @global array $shortcode_tags
 *
 * @param string $tag Shortcode tag to remove hook for.
 */
function remove_shortcode( $tag ) {
	global $shortcode_tags;

	unset( $shortcode_tags[ $tag ] );
}

/**
 * Clears all shortcodes.
 *
 * This function clears all of the shortcode tags by replacing the shortcodes global with
 * an empty array. This is actually an efficient method for removing all shortcodes.
 *
 * @since 2.5.0
 *
 * @global array $shortcode_tags
 */
function remove_all_shortcodes() {
	global $shortcode_tags;

	$shortcode_tags = array();
}

/**
 * Determines whether a registered shortcode exists named $tag.
 *
 * @since 3.6.0
 *
 * @global array $shortcode_tags List of shortcode tags and their callback hooks.
 *
 * @param string $tag Shortcode tag to check.
 * @return bool Whether the given shortcode exists.
 */
function shortcode_exists( $tag ) {
	global $shortcode_tags;
	return array_key_exists( $tag, $shortcode_tags );
}

/**
 * Determines whether the passed content contains the specified shortcode.
 *
 * @since 3.6.0
 *
 * @global array $shortcode_tags
 *
 * @param string $content Content to search for shortcodes.
 * @param string $tag     Shortcode tag to check.
 * @return bool Whether the passed content contains the given shortcode.
 */
function has_shortcode( $content, $tag ) {
	if ( ! str_contains( $content, '[' ) ) {
		return false;
	}

	if ( shortcode_exists( $tag ) ) {
		preg_match_all( '/' . get_shortcode_regex() . '/', $content, $matches, PREG_SET_ORDER );
		if ( empty( $matches ) ) {
			return false;
		}

		foreach ( $matches as $shortcode ) {
			if ( $tag === $shortcode[2] ) {
				return true;
			} elseif ( ! empty( $shortcode[5] ) && has_shortcode( $shortcode[5], $tag ) ) {
				return true;
			}
		}
	}
	return false;
}

/**
 * Returns a list of registered shortcode names found in the given content.
 *
 * Example usage:
 *
 *     get_shortcode_tags_in_content( '[audio src="file.mp3"][/audio] [foo] [gallery ids="1,2,3"]' );
 *     // array( 'audio', 'gallery' )
 *
 * @since 6.3.2
 *
 * @param string $content The content to check.
 * @return string[] An array of registered shortcode names found in the content.
 */
function get_shortcode_tags_in_content( $content ) {
	if ( false === strpos( $content, '[' ) ) {
		return array();
	}

	preg_match_all( '/' . get_shortcode_regex() . '/', $content, $matches, PREG_SET_ORDER );
	if ( empty( $matches ) ) {
		return array();
	}

	$tags = array();
	foreach ( $matches as $shortcode ) {
		$tags[] = $shortcode[2];

		if ( ! empty( $shortcode[5] ) ) {
			$deep_tags = get_shortcode_tags_in_content( $shortcode[5] );
			if ( ! empty( $deep_tags ) ) {
				$tags = array_merge( $tags, $deep_tags );
			}
		}
	}

	return $tags;
}

/**
 * Searches content for shortcodes and filter shortcodes through their hooks.
 *
 * This function is an alias for do_shortcode().
 *
 * @since 5.4.0
 *
 * @see do_shortcode()
 *
 * @param string $content     Content to search for shortcodes.
 * @param bool   $ignore_html When true, shortcodes inside HTML elements will be skipped.
 *                            Default false.
 * @return string Content with shortcodes filtered out.
 */
function apply_shortcodes( $content, $ignore_html = false ) {
	return do_shortcode( $content, $ignore_html );
}

/**
 * Searches content for shortcodes and filter shortcodes through their hooks.
 *
 * If there are no shortcode tags defined, then the content will be returned
 * without any filtering. This might cause issues when plugins are disabled but
 * the shortcode will still show up in the post or content.
 *
 * @since 2.5.0
 *
 * @global array $shortcode_tags List of shortcode tags and their callback hooks.
 *
 * @param string $content     Content to search for shortcodes.
 * @param bool   $ignore_html When true, shortcodes inside HTML elements will be skipped.
 *                            Default false.
 * @return string Content with shortcodes filtered out.
 */
function do_shortcode( $content, $ignore_html = false ) {
	global $shortcode_tags;

	if ( ! str_contains( $content, '[' ) ) {
		return $content;
	}

	if ( empty( $shortcode_tags ) || ! is_array( $shortcode_tags ) ) {
		return $content;
	}

	// Find all registered tag names in $content.
	preg_match_all( '@\[([^<>&/\[\]\x00-\x20=]++)@', $content, $matches );
	$tagnames = array_intersect( array_keys( $shortcode_tags ), $matches[1] );

	if ( empty( $tagnames ) ) {
		return $content;
	}

	// Ensure this context is only added once if shortcodes are nested.
	$has_filter   = has_filter( 'wp_get_attachment_image_context', '_filter_do_shortcode_context' );
	$filter_added = false;

	if ( ! $has_filter ) {
		$filter_added = add_filter( 'wp_get_attachment_image_context', '_filter_do_shortcode_context' );
	}

	$content = do_shortcodes_in_html_tags( $content, $ignore_html, $tagnames );

	$pattern = get_shortcode_regex( $tagnames );
	$content = preg_replace_callback( "/$pattern/", 'do_shortcode_tag', $content );

	// Always restore square braces so we don't break things like <!--[if IE ]>.
	$content = unescape_invalid_shortcodes( $content );

	// Only remove the filter if it was added in this scope.
	if ( $filter_added ) {
		remove_filter( 'wp_get_attachment_image_context', '_filter_do_shortcode_context' );
	}

	return $content;
}

/**
 * Filter the `wp_get_attachment_image_context` hook during shortcode rendering.
 *
 * When wp_get_attachment_image() is called during shortcode rendering, we need to make clear
 * that the context is a shortcode and not part of the theme's template rendering logic.
 *
 * @since 6.3.0
 * @access private
 *
 * @return string The filtered context value for wp_get_attachment_images when doing shortcodes.
 */
function _filter_do_shortcode_context() {
	return 'do_shortcode';
}

/**
 * Retrieves the shortcode regular expression for searching.
 *
 * The regular expression combines the shortcode tags in the regular expression
 * in a regex class.
 *
 * The regular expression contains 6 different sub matches to help with parsing.
 *
 * 1 - An extra [ to allow for escaping shortcodes with double [[]]
 * 2 - The shortcode name
 * 3 - The shortcode argument list
 * 4 - The self closing /
 * 5 - The content of a shortcode when it wraps some content.
 * 6 - An extra ] to allow for escaping shortcodes with double [[]]
 *
 * @since 2.5.0
 * @since 4.4.0 Added the `$tagnames` parameter.
 *
 * @global array $shortcode_tags
 *
 * @param array $tagnames Optional. List of shortcodes to find. Defaults to all registered shortcodes.
 * @return string The shortcode search regular expression
 */
function get_shortcode_regex( $tagnames = null ) {
	global $shortcode_tags;

	if ( empty( $tagnames ) ) {
		$tagnames = array_keys( $shortcode_tags );
	}
	$tagregexp = implode( '|', array_map( 'preg_quote', $tagnames ) );

	/*
	 * WARNING! Do not change this regex without changing do_shortcode_tag() and strip_shortcode_tag().
	 * Also, see shortcode_unautop() and shortcode.js.
	 */

	// phpcs:disable Squiz.Strings.ConcatenationSpacing.PaddingFound -- don't remove regex indentation
	return '\\['                             // Opening bracket.
		. '(\\[?)'                           // 1: Optional second opening bracket for escaping shortcodes: [[tag]].
		. "($tagregexp)"                     // 2: Shortcode name.
		. '(?![\\w-])'                       // Not followed by word character or hyphen.
		. '('                                // 3: Unroll the loop: Inside the opening shortcode tag.
		.     '[^\\]\\/]*'                   // Not a closing bracket or forward slash.
		.     '(?:'
		.         '\\/(?!\\])'               // A forward slash not followed by a closing bracket.
		.         '[^\\]\\/]*'               // Not a closing bracket or forward slash.
		.     ')*?'
		. ')'
		. '(?:'
		.     '(\\/)'                        // 4: Self closing tag...
		.     '\\]'                          // ...and closing bracket.
		. '|'
		.     '\\]'                          // Closing bracket.
		.     '(?:'
		.         '('                        // 5: Unroll the loop: Optionally, anything between the opening and closing shortcode tags.
		.             '[^\\[]*+'             // Not an opening bracket.
		.             '(?:'
		.                 '\\[(?!\\/\\2\\])' // An opening bracket not followed by the closing shortcode tag.
		.                 '[^\\[]*+'         // Not an opening bracket.
		.             ')*+'
		.         ')'
		.         '\\[\\/\\2\\]'             // Closing shortcode tag.
		.     ')?'
		. ')'
		. '(\\]?)';                          // 6: Optional second closing bracket for escaping shortcodes: [[tag]].
	// phpcs:enable
}

/**
 * Regular Expression callable for do_shortcode() for calling shortcode hook.
 *
 * @see get_shortcode_regex() for details of the match array contents.
 *
 * @since 2.5.0
 * @access private
 *
 * @global array $shortcode_tags
 *
 * @param array $m {
 *     Regular expression match array.
 *
 *     @type string $0 Entire matched shortcode text.
 *     @type string $1 Optional second opening bracket for escaping shortcodes.
 *     @type string $2 Shortcode name.
 *     @type string $3 Shortcode arguments list.
 *     @type string $4 Optional self closing slash.
 *     @type string $5 Content of a shortcode when it wraps some content.
 *     @type string $6 Optional second closing bracket for escaping shortcodes.
 * }
 * @return string Shortcode output.
 */
function do_shortcode_tag( $m ) {
	global $shortcode_tags;

	// Allow [[foo]] syntax for escaping a tag.
	if ( '[' === $m[1] && ']' === $m[6] ) {
		return substr( $m[0], 1, -1 );
	}

	$tag  = $m[2];
	$attr = shortcode_parse_atts( $m[3] );

	if ( ! is_callable( $shortcode_tags[ $tag ] ) ) {
		_doing_it_wrong(
			__FUNCTION__,
			/* translators: %s: Shortcode tag. */
			sprintf( __( 'Attempting to parse a shortcode without a valid callback: %s' ), $tag ),
			'4.3.0'
		);
		return $m[0];
	}

	/**
	 * Filters whether to call a shortcode callback.
	 *
	 * Returning a non-false value from filter will short-circuit the
	 * shortcode generation process, returning that value instead.
	 *
	 * @since 4.7.0
	 * @since 6.5.0 The `$attr` parameter is always an array.
	 *
	 * @param false|string $output Short-circuit return value. Either false or the value to replace the shortcode with.
	 * @param string       $tag    Shortcode name.
	 * @param array        $attr   Shortcode attributes array, can be empty if the original arguments string cannot be parsed.
	 * @param array        $m      Regular expression match array.
	 */
	$return = apply_filters( 'pre_do_shortcode_tag', false, $tag, $attr, $m );
	if ( false !== $return ) {
		return $return;
	}

	$content = isset( $m[5] ) ? $m[5] : null;

	$output = $m[1] . call_user_func( $shortcode_tags[ $tag ], $attr, $content, $tag ) . $m[6];

	/**
	 * Filters the output created by a shortcode callback.
	 *
	 * @since 4.7.0
	 * @since 6.5.0 The `$attr` parameter is always an array.
	 *
	 * @param string $output Shortcode output.
	 * @param string $tag    Shortcode name.
	 * @param array  $attr   Shortcode attributes array, can be empty if the original arguments string cannot be parsed.
	 * @param array  $m      Regular expression match array.
	 */
	return apply_filters( 'do_shortcode_tag', $output, $tag, $attr, $m );
}

/**
 * Searches only inside HTML elements for shortcodes and process them.
 *
 * Any [ or ] characters remaining inside elements will be HTML encoded
 * to prevent interference with shortcodes that are outside the elements.
 * Assumes $content processed by KSES already.  Users with unfiltered_html
 * capability may get unexpected output if angle braces are nested in tags.
 *
 * @since 4.2.3
 *
 * @param string $content     Content to search for shortcodes.
 * @param bool   $ignore_html When true, all square braces inside elements will be encoded.
 * @param array  $tagnames    List of shortcodes to find.
 * @return string Content with shortcodes filtered out.
 */
function do_shortcodes_in_html_tags( $content, $ignore_html, $tagnames ) {
	// Normalize entities in unfiltered HTML before adding placeholders.
	$trans   = array(
		'&#91;' => '&#091;',
		'&#93;' => '&#093;',
	);
	$content = strtr( $content, $trans );
	$trans   = array(
		'[' => '&#91;',
		']' => '&#93;',
	);

	$pattern = get_shortcode_regex( $tagnames );
	$textarr = wp_html_split( $content );

	foreach ( $textarr as &$element ) {
		if ( '' === $element || '<' !== $element[0] ) {
			continue;
		}

		$noopen  = ! str_contains( $element, '[' );
		$noclose = ! str_contains( $element, ']' );
		if ( $noopen || $noclose ) {
			// This element does not contain shortcodes.
			if ( $noopen xor $noclose ) {
				// Need to encode stray '[' or ']' chars.
				$element = strtr( $element, $trans );
			}
			continue;
		}

		if ( $ignore_html || str_starts_with( $element, '<!--' ) || str_starts_with( $element, '<![CDATA[' ) ) {
			// Encode all '[' and ']' chars.
			$element = strtr( $element, $trans );
			continue;
		}

		$attributes = wp_kses_attr_parse( $element );
		if ( false === $attributes ) {
			// Some plugins are doing things like [name] <[email]>.
			if ( 1 === preg_match( '%^<\s*\[\[?[^\[\]]+\]%', $element ) ) {
				$element = preg_replace_callback( "/$pattern/", 'do_shortcode_tag', $element );
			}

			// Looks like we found some unexpected unfiltered HTML. Skipping it for confidence.
			$element = strtr( $element, $trans );
			continue;
		}

		// Get element name.
		$front   = array_shift( $attributes );
		$back    = array_pop( $attributes );
		$matches = array();
		preg_match( '%[a-zA-Z0-9]+%', $front, $matches );
		$elname = $matches[0];

		// Look for shortcodes in each attribute separately.
		foreach ( $attributes as &$attr ) {
			$open  = strpos( $attr, '[' );
			$close = strpos( $attr, ']' );
			if ( false === $open || false === $close ) {
				continue; // Go to next attribute. Square braces will be escaped at end of loop.
			}
			$double = strpos( $attr, '"' );
			$single = strpos( $attr, "'" );
			if ( ( false === $single || $open < $single ) && ( false === $double || $open < $double ) ) {
				/*
				 * $attr like '[shortcode]' or 'name = [shortcode]' implies unfiltered_html.
				 * In this specific situation we assume KSES did not run because the input
				 * was written by an administrator, so we should avoid changing the output
				 * and we do not need to run KSES here.
				 */
				$attr = preg_replace_callback( "/$pattern/", 'do_shortcode_tag', $attr );
			} else {
				/*
				 * $attr like 'name = "[shortcode]"' or "name = '[shortcode]'".
				 * We do not know if $content was unfiltered. Assume KSES ran before shortcodes.
				 */
				$count    = 0;
				$new_attr = preg_replace_callback( "/$pattern/", 'do_shortcode_tag', $attr, -1, $count );
				if ( $count > 0 ) {
					// Sanitize the shortcode output using KSES.
					$new_attr = wp_kses_one_attr( $new_attr, $elname );
					if ( '' !== trim( $new_attr ) ) {
						// The shortcode is safe to use now.
						$attr = $new_attr;
					}
				}
			}
		}
		$element = $front . implode( '', $attributes ) . $back;

		// Now encode any remaining '[' or ']' chars.
		$element = strtr( $element, $trans );
	}

	$content = implode( '', $textarr );

	return $content;
}

/**
 * Removes placeholders added by do_shortcodes_in_html_tags().
 *
 * @since 4.2.3
 *
 * @param string $content Content to search for placeholders.
 * @return string Content with placeholders removed.
 */
function unescape_invalid_shortcodes( $content ) {
	// Clean up entire string, avoids re-parsing HTML.
	$trans = array(
		'&#91;' => '[',
		'&#93;' => ']',
	);

	$content = strtr( $content, $trans );

	return $content;
}

/**
 * Retrieves the shortcode attributes regex.
 *
 * @since 4.4.0
 *
 * @return string The shortcode attribute regular expression.
 */
function get_shortcode_atts_regex() {
	return '/([\w-]+)\s*=\s*"([^"]*)"(?:\s|$)|([\w-]+)\s*=\s*\'([^\']*)\'(?:\s|$)|([\w-]+)\s*=\s*([^\s\'"]+)(?:\s|$)|"([^"]*)"(?:\s|$)|\'([^\']*)\'(?:\s|$)|(\S+)(?:\s|$)/';
}

/**
 * Retrieves all attributes from the shortcodes tag.
 *
 * The attributes list has the attribute name as the key and the value of the
 * attribute as the value in the key/value pair. This allows for easier
 * retrieval of the attributes, since all attributes have to be known.
 *
 * @since 2.5.0
 * @since 6.5.0 The function now always returns an array,
 *              even if the original arguments string cannot be parsed or is empty.
 *
 * @param string $text Shortcode arguments list.
 * @return array Array of attribute values keyed by attribute name.
 *               Returns empty array if there are no attributes
 *               or if the original arguments string cannot be parsed.
 */
function shortcode_parse_atts( $text ) {
	$atts    = array();
	$pattern = get_shortcode_atts_regex();
	$text    = preg_replace( "/[\x{00a0}\x{200b}]+/u", ' ', $text );
	if ( preg_match_all( $pattern, $text, $match, PREG_SET_ORDER ) ) {
		foreach ( $match as $m ) {
			if ( ! empty( $m[1] ) ) {
				$atts[ strtolower( $m[1] ) ] = stripcslashes( $m[2] );
			} elseif ( ! empty( $m[3] ) ) {
				$atts[ strtolower( $m[3] ) ] = stripcslashes( $m[4] );
			} elseif ( ! empty( $m[5] ) ) {
				$atts[ strtolower( $m[5] ) ] = stripcslashes( $m[6] );
			} elseif ( isset( $m[7] ) && strlen( $m[7] ) ) {
				$atts[] = stripcslashes( $m[7] );
			} elseif ( isset( $m[8] ) && strlen( $m[8] ) ) {
				$atts[] = stripcslashes( $m[8] );
			} elseif ( isset( $m[9] ) ) {
				$atts[] = stripcslashes( $m[9] );
			}
		}

		// Reject any unclosed HTML elements.
		foreach ( $atts as &$value ) {
			if ( str_contains( $value, '<' ) ) {
				if ( 1 !== preg_match( '/^[^<]*+(?:<[^>]*+>[^<]*+)*+$/', $value ) ) {
					$value = '';
				}
			}
		}
	}

	return $atts;
}

/**
 * Combines user attributes with known attributes and fill in defaults when needed.
 *
 * The pairs should be considered to be all of the attributes which are
 * supported by the caller and given as a list. The returned attributes will
 * only contain the attributes in the $pairs list.
 *
 * If the $atts list has unsupported attributes, then they will be ignored and
 * removed from the final returned list.
 *
 * @since 2.5.0
 *
 * @param array  $pairs     Entire list of supported attributes and their defaults.
 * @param array  $atts      User defined attributes in shortcode tag.
 * @param string $shortcode Optional. The name of the shortcode, provided for context to enable filtering
 * @return array Combined and filtered attribute list.
 */
function shortcode_atts( $pairs, $atts, $shortcode = '' ) {
	$atts = (array) $atts;
	$out  = array();
	foreach ( $pairs as $name => $default ) {
		if ( array_key_exists( $name, $atts ) ) {
			$out[ $name ] = $atts[ $name ];
		} else {
			$out[ $name ] = $default;
		}
	}

	if ( $shortcode ) {
		/**
		 * Filters shortcode attributes.
		 *
		 * If the third parameter of the shortcode_atts() function is present then this filter is available.
		 * The third parameter, $shortcode, is the name of the shortcode.
		 *
		 * @since 3.6.0
		 * @since 4.4.0 Added the `$shortcode` parameter.
		 *
		 * @param array  $out       The output array of shortcode attributes.
		 * @param array  $pairs     The supported attributes and their defaults.
		 * @param array  $atts      The user defined shortcode attributes.
		 * @param string $shortcode The shortcode name.
		 */
		$out = apply_filters( "shortcode_atts_{$shortcode}", $out, $pairs, $atts, $shortcode );
	}

	return $out;
}

/**
 * Removes all shortcode tags from the given content.
 *
 * @since 2.5.0
 *
 * @global array $shortcode_tags
 *
 * @param string $content Content to remove shortcode tags.
 * @return string Content without shortcode tags.
 */
function strip_shortcodes( $content ) {
	global $shortcode_tags;

	if ( ! str_contains( $content, '[' ) ) {
		return $content;
	}

	if ( empty( $shortcode_tags ) || ! is_array( $shortcode_tags ) ) {
		return $content;
	}

	// Find all registered tag names in $content.
	preg_match_all( '@\[([^<>&/\[\]\x00-\x20=]++)@', $content, $matches );

	$tags_to_remove = array_keys( $shortcode_tags );

	/**
	 * Filters the list of shortcode tags to remove from the content.
	 *
	 * @since 4.7.0
	 *
	 * @param array  $tags_to_remove Array of shortcode tags to remove.
	 * @param string $content        Content shortcodes are being removed from.
	 */
	$tags_to_remove = apply_filters( 'strip_shortcodes_tagnames', $tags_to_remove, $content );

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[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Introduction” _builder_version=”4.16″ width_tablet=”” width_phone=”84%” width_last_edited=”on|phone” min_height=”1973.1px” custom_margin=”|||” custom_margin_tablet=”” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”29px|0px|4px|0px||” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”4″ custom_padding_last_edited=”on|phone” admin_label=”Intro & Content” _builder_version=”4.18.0″ min_height=”1883.1px” min_height_tablet=”” min_height_phone=”auto” min_height_last_edited=”on|phone” height_tablet=”” height_phone=”auto” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”0px||-57px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”1px|0px|0px|||” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#4c4c4c” header_2_font_size=”22px” width=”123.8%” min_height=”123.5px” custom_margin=”6px|-70px|45px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”5px|0px|0px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

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As businesses increasingly rely on Software as a Service (SaaS) solutions for their operations, they are confronted with the inevitable reality of price increases. While these hikes can strain budgets and disrupt workflows, the emergence of AI-powered tools offers a glimmer of hope. In this article, we explore several innovative ways AI is helping organizations counter SaaS price increases.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#4c4c4c” header_2_font_size=”22px” width=”123.8%” custom_margin=”26px|-70px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”5px|0px|9px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

How We Can Help You Save<\/h2>\n

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Several notable SaaS (Software as a Service) products have experienced significant price hikes over the years: Salesforce, GitHub, Zoom, and Zendesk for example.<\/span><\/p>\n

<\/span><\/p>\n

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    • We’ll build you your own and cut your software renewal fees.<\/li>\n
    • We analyze the software you use and how you use it<\/li>\n
    • We’ll write a proposal to cut out your vendors and replace it with software that you own.<\/li>\n
    • We can manage the hosting of your new software on public clouds such as Amazon AWS or Microsoft Azure.<\/li>\n
    • Based on typical clients, your replacement software will cost about 1-2 years of what you currently pay, but then cost only 10-20% to maintain than what you were paying before.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#4c4c4c” header_2_font_size=”22px” width=”123.8%” custom_margin=”26px|-70px|14px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”5px|0px|9px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      Benefits and Advantages<\/h2>\n

      [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.18.0″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ text_font=”Poppins|300|||||||” text_text_color=”#0a0a0a” text_letter_spacing=”1px” text_line_height=”2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” min_height=”124px” custom_margin=”|-150px|6px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|-52px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” hover_enabled=”0″ inline_fonts=”Poppins,Alata,Aclonica” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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      Using AI to replace costly SaaS (Software as a Service) solutions can offer several benefits and advantages for organizations. Here are some compelling reasons to consider this approach:<\/p>\n

      Cost Savings:<\/strong> One of the primary reasons to replace costly SaaS solutions with AI-driven alternatives is cost savings. AI can automate tasks and processes that might require expensive software subscriptions. By building or integrating AI solutions, organizations can reduce their software expenses significantly.<\/p>\n

      Customization:<\/strong> AI solutions can be tailored to the specific needs of an organization. Unlike off-the-shelf SaaS products, which offer predefined features and functionalities, AI can be trained and customized to perform tasks and provide insights that align precisely with the organization’s requirements.<\/p>\n

      Scalability:<\/strong> AI solutions can often scale more efficiently than SaaS subscriptions. As your organization grows, you can expand your AI infrastructure without incurring linear increases in costs, unlike SaaS, where additional users or features can lead to higher subscription fees.<\/p>\n

      Data Security:<\/strong> AI solutions can be developed with a strong focus on data security and privacy. Organizations can have more control over their data, reducing the risk of data breaches or unauthorized access associated with third-party SaaS providers.<\/p>\n

      Integration:<\/strong> AI can seamlessly integrate with existing systems and workflows, allowing organizations to enhance their processes without disrupting their current operations. This integration can lead to increased efficiency and productivity.<\/p>\n

      Automation and Efficiency:<\/strong> AI can automate repetitive and time-consuming tasks, freeing up human resources for more strategic and value-added activities. This can result in increased efficiency and reduced labor costs.<\/p>\n

      Predictive Analytics:<\/strong> AI can provide valuable predictive insights that help organizations make data-driven decisions. This can be particularly beneficial in various industries, such as finance, healthcare, and marketing, where predictive analytics can lead to cost savings and revenue generation.<\/p>\n

      Long-term Cost Control:<\/strong> AI solutions typically involve upfront development costs but can provide long-term cost control as they do not rely on recurring subscription fees. This can be especially advantageous for organizations looking to manage their budgets over time.<\/p>\n

      Competitive Advantage:<\/strong> Organizations that successfully leverage AI to replace costly SaaS solutions may gain a competitive advantage. They can allocate resources strategically and invest in innovative solutions that differentiate them from competitors.<\/p>\n

      It’s important to note that while AI offers numerous advantages, its implementation can also come with challenges, including the need for skilled AI talent, data quality, and ethical considerations. The decision to replace SaaS with AI should be based on a thorough assessment of the organization’s specific needs, goals, and available resources.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#4c4c4c” header_2_font_size=”22px” width=”123.8%” custom_margin=”26px|-70px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”5px|0px|9px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

      Smart SaaS Usage Optimization<\/h2>\n

      [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.18.0″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ text_font=”Poppins|300|||||||” text_text_color=”#0a0a0a” text_letter_spacing=”1px” text_line_height=”2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” min_height=”141px” custom_margin=”|-150px|1px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|-52px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|17px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” hover_enabled=”0″ inline_fonts=”Poppins,Alata,Aclonica” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      AI-driven tools for monitoring SaaS application usage and recommending cost-efficient alternatives or unused features are transforming how organizations manage their software expenses:<\/p>\n

      Usage Tracking: These tools continuously monitor how employees use SaaS applications, collecting data on feature utilization, frequency, and user engagement.<\/p>\n

      Recommendation Engine: AI algorithms analyze usage data and compare it to available features and pricing plans. They identify cost-efficient alternatives within the same SaaS ecosystem or suggest unused features that can replace or supplement existing subscriptions.<\/p>\n

      Examples of Companies Saving Money:<\/strong><\/p>\n

      Company A<\/span>: After implementing an AI-driven usage monitoring tool, Company A identified that a significant portion of their team rarely used advanced features in their CRM software. By downgrading to a more cost-effective plan tailored to their actual needs, they reduced annual expenses by 30%.<\/p>\n

      Company B<\/span>: This tech startup found that their cloud storage expenses were steadily increasing. AI analysis revealed that many users were storing duplicate files unnecessarily. The AI tool recommended deduplication and a smarter file management strategy, resulting in a 25% reduction in storage costs.<\/p>\n

      Company C<\/span>: Company C was using multiple project management tools across different teams, leading to fragmented workflows and increased expenses. AI-driven analysis suggested consolidating to a single, more feature-rich solution that reduced subscription costs by 40%.<\/p>\n

      These examples highlight how AI-powered tools can help organizations make data-driven decisions, optimize their SaaS subscriptions, and achieve significant cost savings while maintaining or even improving productivity.<\/p>\n

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      SaaS Vendor Comparison and Alternatives<\/span><\/h2>\n

      [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.18.0″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ text_font=”Poppins|300|||||||” text_text_color=”#0a0a0a” text_letter_spacing=”1px” text_line_height=”2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” min_height=”143px” custom_margin=”|-150px|35px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|-52px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” inline_fonts=”Poppins,Alata,Aclonica” global_colors_info=”{}”]<\/p>\n

      AI-driven platforms that compare SaaS vendors play a crucial role in simplifying the software selection process for businesses. These platforms utilize artificial intelligence and data analytics to:<\/p>\n

      Pricing Comparison<\/span>: They collect pricing data from various SaaS providers and present it in a unified, easy-to-compare format, allowing businesses to identify cost-effective options.<\/p>\n

      Feature Analysis<\/span>: AI algorithms analyze the features offered by different vendors and generate side-by-side comparisons, helping organizations find solutions that align with their specific needs.<\/p>\n

      User Reviews<\/span>: These platforms aggregate user reviews and sentiment analysis to provide insights into the user experience, reliability, and support quality of SaaS products.<\/p>\n

      Recommendations<\/span>: AI-driven platforms often offer tailored recommendations based on a company’s requirements and budget constraints, facilitating informed decision-making.<\/p>\n

      How Businesses Can Use These Platforms:<\/strong><\/p>\n

      Comprehensive Research<\/span>: Companies can use these platforms to gain a comprehensive understanding of the SaaS landscape, ensuring they make informed choices.<\/p>\n

      Cost-Efficiency<\/span>: By comparing pricing structures and available features, organizations can identify SaaS vendors that offer the best value for their investment.<\/p>\n

      User Satisfaction<\/span>: Analyzing user reviews and sentiment can help businesses gauge user satisfaction and potential issues with a particular vendor’s software.<\/p>\n

      Customization<\/span>: Businesses can tailor their search criteria to find SaaS solutions that precisely match their unique requirements, reducing the risk of overpaying for unnecessary features.<\/p>\n

      Time Savings<\/span>: These platforms streamline the research process, saving businesses valuable time that can be allocated to other critical tasks.<\/p>\n

      In a crowded SaaS market, AI-driven comparison platforms empower businesses to make well-informed decisions that align with their budget and needs, ultimately leading to more cost-effective and efficient software adoption.<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#4c4c4c” header_2_font_size=”22px” custom_margin=”26px|-122px|||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”5px|0px|9px|||” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

      Case Studies<\/h2>\n

      [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.18.0″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ text_font=”Poppins|300|||||||” text_text_color=”#0a0a0a” text_letter_spacing=”1px” text_line_height=”2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” min_height=”50px” custom_margin=”|-150px|44px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|-52px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” inline_fonts=”Poppins,Alata,Aclonica” global_colors_info=”{}”]<\/p>\n

      Case Study 1: Tech Innovators Inc.<\/strong><\/p>\n

      Background:<\/em> Tech Innovators Inc. is a medium-sized technology company that heavily relies on SaaS applications for various aspects of their operations. They’ve noticed recurring price hikes across multiple software tools, which posed a significant challenge to their budget management.<\/p>\n

      AI Solution Implementation:<\/em> Tech Innovators Inc. decided to implement an AI-driven cost prediction and optimization platform. The AI algorithms analyzed historical pricing data, detected patterns in price increases, and predicted potential future hikes for each SaaS product they used.<\/p>\n

      Results:<\/em><\/p>\n

      Proactive Budget Adjustments: With AI-generated price increase predictions, the company proactively adjusted their budgets to accommodate expected hikes.<\/p>\n

      Negotiation Success: Armed with data-backed insights, Tech Innovators Inc. engaged in more informed negotiations with their SaaS providers. They managed to secure better pricing terms and, in some cases, lock in current rates for an extended period.<\/p>\n

      Optimized Subscriptions: The AI platform identified several underutilized features in existing subscriptions and recommended downgrades to lower-tier plans, saving the company 15% on their SaaS expenses.<\/p>\n

      Case Study 2: Retail Plus Ltd.<\/strong><\/p>\n

      Background:<\/em> Retail Plus Ltd. is a national retail chain with numerous locations. They use various SaaS applications for inventory management, sales tracking, and customer engagement. Rising SaaS costs were impacting their profitability.<\/p>\n

      AI Solution Implementation:<\/em> Retail Plus Ltd. adopted an AI-powered SaaS optimization tool that continuously monitored usage patterns across their stores. It recommended cost-effective alternatives and identified unused features within their existing subscriptions.<\/p>\n

      Results:<\/em><\/p>\n

      Cost Reduction: The AI tool helped Retail Plus Ltd. identify duplicate SaaS subscriptions across different store locations. By consolidating these subscriptions and renegotiating with providers, they reduced SaaS expenses by 20%.<\/p>\n

      Improved Efficiency: By pinpointing underutilized features, the company optimized their workflows, enhancing operational efficiency and customer service.<\/p>\n

      Vendor Negotiations: With data-driven insights into their SaaS usage, Retail Plus Ltd. entered into more productive negotiations with their vendors, securing discounts and improved support packages.<\/p>\n

      These case studies showcase how AI-powered solutions can empower companies to proactively manage SaaS costs, negotiate effectively, and optimize their software subscriptions, ultimately resulting in significant cost savings and improved operational efficiency.<\/p>\n

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      Final Thoughts<\/h2>\n

      [\/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”4.18.0″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ text_font=”Poppins|300|||||||” text_text_color=”#0a0a0a” text_letter_spacing=”1px” text_line_height=”2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” min_height=”152px” custom_margin=”|-150px|39px||false|false” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|-52px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” inline_fonts=”Poppins,Alata,Aclonica” global_colors_info=”{}”]<\/p>\n

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      In the ever-evolving landscape of Software as a Service (SaaS), where innovation and convenience often come with a price, AI-powered solutions are emerging as a formidable shield against the challenges of SaaS price hikes. As we’ve explored in this article, AI’s ability to analyze historical pricing data, optimize SaaS usage, and forecast future costs is transforming the way businesses approach software subscriptions.<\/p>\n

      No longer do organizations need to navigate the murky waters of SaaS pricing changes blindly. With AI-driven predictive models, companies can anticipate and plan for potential price increases, ensuring that their budgets remain on track and their financial stability intact. This proactive approach is not just a means of cost management; it’s a strategic advantage in a world where agility and adaptability are paramount.<\/p>\n

      AI also plays a pivotal role in optimizing SaaS usage. By monitoring application usage and recommending cost-efficient alternatives or unused features, businesses can trim unnecessary expenses while maintaining productivity. These AI-driven insights are more than just cost savings; they’re a pathway to efficiency and competitiveness.<\/p>\n

      Moreover, AI isn’t just a financial tool; it’s a negotiation partner. Armed with AI-driven insights, businesses can engage in informed discussions with SaaS providers, leveraging data-backed arguments to secure more favorable contracts. Negotiating from a position of strength is the cornerstone of smart cost management.<\/p>\n

      As we’ve seen from real-world examples, companies are reaping the rewards of AI-powered SaaS cost optimization. They are reducing expenses, reallocating resources, and making strategic decisions that position them for long-term success. In the face of unpredictable pricing landscapes, AI is the ally that empowers organizations to take control of their software costs.<\/p>\n

      In conclusion, the era of SaaS price hikes need not be a source of anxiety or frustration. Instead, it’s an opportunity for businesses to embrace AI-powered solutions that provide clarity, control, and cost-effectiveness. As AI continues to evolve, its role in shielding businesses against SaaS price hikes is destined to become even more indispensable, enabling organizations to thrive in a digital world where innovation meets fiscal responsibility.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.18.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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