Intro

WHAT IS BIG DATA? 

No longer just a buzzword, big data is a term for large volumes of complex and diverse data sets.  It’s a simple term for a complex concept.  Commonly, it is characterized by the three Vs: volume, velocity, and variety.  Volume is the key principle of big data, referring to the vast amounts of data.  Velocity measures the speed with which data in generated.  Lastly, variety represents the mess that is big data (structured, unstructured, or semi-structured).  Additionally, big data requires a platform designed specifically to process the demands of big data’s size, speed, or structure.    

BIG DATA ANALYTICS

Big data analytics analyzes these sizeable data sets to identify patterns, relationships, and trends to utilize in business decision making.  An organization can better understand customer actions and behaviors by leveraging the valuable insights of big data analytics.