Data analytics is the practice of collecting, cleaning, organizing, and analyzing large sets of data to identify meaningful patterns and trends. The goal of data analytics is to bring insights to business processes and operations, helping organizations make smarter decisions and achieve better outcomes. Data analytics can be used to drive customer segmentation, marketing campaigns, product innovation, and more.
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Big data is a term for large volumes of complex and diverse data sets. Big data analytics analyzes these sizeable data sets to identify patterns, relationships, and trends.
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