UNDERSTANDING CRM SOFTWARE SYSTEMS

CUSTOMER RELATIONSHIP MANAGEMENT 

Customer Relationship Management (CRM) is the process of compiling customer data for analysis; a business can utilize this data to better target, understand, and communicate to and with their audience.

CRM SOFTWARE SYSTEMS

Customer Relationship Management (CRM) software provides the tools to manage customer data, improve customer relationships, drive sales, and improve efficiency while doing so.  With CRM software, all customer data is consolidated and centralized access is available company wide.  In one location, you have a standardized sales platform where you can access customer / prospects contact information, a history of communications through all channels, and detailed sales data.  Essentially, all members of your organization who interact with customers will benefit from CRM software’s functionality.  Management can ascertain performance outcomes based on sales reporting and data trends, accurately measuring performance and strategizing more effectively.  Marketing typically notes cost reductions with higher success rates when you have more insight into campaign results, customer feedback / satisfaction. Additionally, your CRM can be integrated with an ERP System, sharing share data between both systems and guaranteeing data is consistent and streamlined.