What is it?
Google Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics are based on real-world user data and are designed to help webmasters and content creators understand how their websites are performing and identify areas for improvement.
The Core Web Vitals include measures of loading speed, interactivity, and visual stability, and they are an important factor in determining a website’s overall user experience. Google uses these metrics to help determine a website’s ranking in search results, so improving them can help a website perform better in search.
How it Works
Google Core Web Vitals is a set of web page performance metrics developed by Google to help website owners measure and improve the quality of user experience on their sites. It includes metrics such as loading times, interactivity, and visual stability of web pages.
Google Core Web Vitals provides website owners with an easy way to measure and track the performance of their webpages over time. The metrics are based on real user experience data and provide an objective measure of the performance of a web page.
Google Core Web Vitals measures the loading time of a web page, the time it takes for the page to become interactive, and the visual stability of the page. The loading time metric measures the time it takes for the web page to become visible and interactive. The interactivity metric measures how quickly a user can interact with the page. The visual stability metric measures the page‘s ability to remain stable over time.
By using the metrics provided by Google Core Web Vitals, website owners can easily identify performance issues and take corrective actions to improve the user experience on their websites. Additionally, Google Core Web Vitals are integrated into the Google Search Console, allowing website owners to track performance improvements over time.
Why it’s Relevant
Google Core Web Vitals provide key insights into how a website is performing and how it can be improved. These insights can help website owners understand why their website isn’t performing as well as it should be and how they can make improvements to improve user experience.
The Core Web Vitals provide three key metrics that measure the performance of a website. These include: First Contentful Paint, Largest Contentful Paint, and Cumulative Layout Shift. First Contentful Paint measures how quickly a page loads, Largest Contentful Paint measures how quickly the main content of a page is visible to the user, and Cumulative Layout Shift measures how often the content of a page shifts while the page is loading.
By understanding these metrics, website owners can make improvements to the performance of their websites to ensure a better user experience. This can lead to higher rankings in the search engine, and ultimately, more website traffic and conversions.
How to Improve Google Core Web Vitals
- Use optimized images: Optimizing images is one of the best ways to improve your Google Core Web Vitals. Make sure you’re using the right image format, compressing your images and leveraging caching.
- Minimize third–party scripts: Third–party scripts can greatly impact your page speed. Make sure you’re only using scripts that are absolutely necessary and make sure you’re using the most up–to–date versions of those scripts.
- Prioritize visible content: Make sure you’re prioritizing the content that’s visible on the page first. This means loading the content that appears “above the fold” first, so that visitors can start seeing content as soon as possible.
- Enable browser caching: Browser caching helps to reduce the number of requests that a browser has to make to the server, which can improve page speed. Make sure you’re enabling browser caching properly to take advantage of this benefit.
- Leverage a CDN: CDNs provide a network of servers that are geographically distributed around the world. This helps to reduce the latency and improve page speed. Make sure you’re leveraging CDNs to take advantage of this benefit.
- Reduce server response time: Server response time is one of the most important factors in page speed. Make sure you’re optimizing your server configuration and using caching to help reduce server response time.
The Future of Google’s Core Web Vitals
Google is investing heavily in the future of Core Web Vitals, and it looks like it will become an important part of website optimization. Google plans to make Core Web Vitals an essential part of their Page Experience Update. This update will consider a website’s performance on Core Web Vitals as one of the factors determining its ranking. This means that Core Web Vitals will become an important factor in SEO and website optimization.
Google also plans to use Core Web Vitals as the basis for their upcoming Chrome User Experience Report. This report will contain data on how websites perform in terms of the Core Web Vitals metrics. This report will provide website owners with the data they need to improve their website’s performance and optimize it for better user experience.
Finally, Google is working on a tool that will measure the performance of websites on Core Web Vitals. This tool will provide website owners with real–time feedback on how their website is performing and help them identify areas for improvement.
Overall, Google is investing heavily in the future of Core Web Vitals, and it looks like it will become an important part of website optimization. The upcoming updates and tools from Google will provide website owners with the data and feedback they need to improve their website’s performance and create a better user experience.