SEO marketing is a type of digital marketing that focuses on improving the ranking of a website on search engine results pages (SERPs). The goal of SEO marketing is to increase the quantity and quality of traffic to a website from search engines. This is typically achieved by implementing a combination of on-page and off-page optimization strategies, such as keyword research, link building, and content creation. By making a website more visible and relevant to search engines, SEO marketing can help attract more qualified leads and ultimately increase sales and revenue.