Social media marketing is a process of creating content that is designed to be shareable on social media platforms. The goal is to create engaging and valuable content that will encourage users to share it with their followers. The potential reach of social media marketing is vast, and the ability to target specific demographics makes it an effective way to reach a wide audience.
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Tech Insights, Information, and InspirationThe Need for Data Regulation
Data is increasingly becoming one of the most valuable commodities in the world. As our lives move increasingly online and more data is shared, it is becoming more important to ensure that this data is properly regulated.
Digital Transformation Services
Digital transformation services use digital technologies to create new — or modify existing — business processes, products, and services. This can be done to improve customer experience, operational efficiency, or to create new revenue streams.
Strategies for Success: OKRs and KPIs
Both OKRs and KPIs can be used to measure progress and determine whether goals are being met. However, OKRs are typically used to set overarching goals, while KPIs are used to measure progress towards those goals.
Software Development: Human Centered Design (HCD)
Human-centered design (HCD) is a process for creating products, services, and experiences that focuses on the needs of the people who will be using it. It starts with understanding the people who will use the product, service, or experience and then designing it to meet their needs.
AI: Computer Vision
Computer vision is a field of AI that deals with teaching computers to interpret and understand digital images. Just like humans, computers can learn to identify objects, faces, and scenes in images. This technology is used in a variety of applications, including self-driving cars, facial recognition, and image search.
A Guide to Chatbots
There are many benefits to using chatbots in business. They can help you automate customer service, marketing, and sales tasks. Chatbots can also help you collect data and track customer engagement.
The Gravity of the User Experience (UX)
A positive user experience can result in increased sales, while a negative user experience can cause users to abandon a product or website altogether. User experience is all about making sure that users have a positive experience when using a product or website.
Immersive Technology: VR in the Workplace
Virtual reality is an immersive technology that allows users to experience computer-generated environments. Virtual reality can be used in the workplace to provide employees with immersive training experiences. For example, employees can be placed in a virtual customer service environment where they can practice dealing with difficult customer service scenarios.
Immersive Technology: Marketing in the New World
As technology advances, so does our ability to create immersive experiences. Whether it’s through virtual reality, augmented reality, or mixed reality, we are constantly finding new ways to engage with our surroundings in a more interactive and realistic way.
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